Detail Cantuman

ABSTRACT


Haliek Shodiqin (2017). The Influence of Trust and Commitment to Samsung Mobile User Loyalty In Student STIEM Bongaya Makassar (guided by Muh. Jusuf Radja and Hasbiyadi).

This study aims to examine and analyze the influence of Trust and Commitment partially to Samsung Mobile User Loyalty to students STIEM Bongaya Makassar and to test and analyze the influence of Trust and Commitment simultaneously to Samsung Mobile User Loyalty at STIEM Bongaya Makassar students. Data collection used primary data obtained from questionnaires using incidental samples. The population is all management students who use Samsung Mobile on STIEM Bongaya Makassar 2017 a number of 900 students, while samples taken amounted to 100 respondents. The results of the questionnaire have been tested for validity and reliability, also tested the classical assumption of assumption of normality and assumption of heteroscedasticity. Methods of data analysis using multiple regression techniques. The results show that the first, second and third hypotheses are accepted because they show positive and significant hypothesis test results. This means that Trust and Commitment have a positive and significant influence partially and simultaneously on Samsung Mobile user loyalty.

Keywords: Trust, Commitment, Loyalty