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ABSTRAK
WANDI (2017). The Effect of Trust, Ease of use, and Quality of Information on Online Purchasing Decision On Tokopedia.Com Site (Study on Students STIEM Bongaya Makassar) (Guided By Hj. Salma Abdullah and Susianah Muchtar ).
This study aims to determine whether the Trust, Ease of use and Quality of Information affect the Decision Purchase onlien on site tokopedia.com. Data collection using primary data obtained from questionnaires using Accindental Sampling technique. The population is all Students STIEM Bongaya Makassar has ever made a purchase online and not Identified amount, while the sample Taken amounted to 65 respondents. The results of the questionnaire have been tested the validity and reliability, also has been tested Classic Assumption of Assumption Normality, Assumptions Multikolonearitas and Assumptions Heterokedastisitas. Methods Data analysis using Multiple Regression Technique.
The result of research shows that the hypothesis proposed in the settlement because it shows the result of positive and significant hypothesis test except in the variable of trust because show hypothesis result which have no effect and insignificant. This means that ease and quality of information have a positive and significant effect on online purchasing decisions and trust variables do not affect purchasing decisions online.
Keywords: trust, ease of use, quality of information, purchase decision.