Detail Cantuman

Abstract : This Research is of political eksistensi evaluated from aspect of Marketing MIX (
Product, Promotion, Price And Place) in assuring all elector at regional leader election (
PILKADA) of Town Makassar. With the research method have the character of the explanative
and use the analysis regresi, known that by the confidence chosen the couple of candidate of
regional leader of Town Makassar do not change until hole moment as consequence of image
and image candidate which is on the market trusted and believed can overcome the problems (
product), advertisement done to be felt by more touching ( promotion), assess the efficacy belief
will and candidate successfulness (price), and the candidate plunged direct meet the elector
candidate anywhere reside in and whenever place able to be done as maximum.

Key word : Marketing, Political, Product, Promotion, Place, Price.