Detail Cantuman

Abstract: This study aimed to analyze the influence of electronic word of mouth and the
perception of value to the growing consumer interest in PT. Go-Jek Indonesia Makassar
branch on South Sulawesi. This study is a survey research using questionnaires as instrument
and taken as many as 70 respondents using purposive sampling method. The data collection
is done by providing a list of questions to respondents who know or have ever used the
services of Go-jack. This research use multiple linear regression analysis. The hypothesis
was tested by t test and F test. The test results showed that the electronic word of mouth and
the perception of value either partially or simultaneously positive and significant impact on
consumer interest. Variables electronic word of mouth and is able to explain the variable
value perception of consumer interest by 80.3% and the remaining 19.7% can be explained
by other variables not included in the research model.

Keyword : Electronic Word Of Mouth, Perception Of Value, Consumer Interest.