Detail Cantuman

ABSTRACT : Human behavior that tends to want to get everything quickly in fulfilling their needs and desires in a satisfying capacity, both in fulfilling information, technology and even fulfilling the needs of daily life, one of which is the fulfillment of food and beverage needs. In this case, there are more and more fast food beverage business players such as TIJCHOICE, therefore the researcher wants to examine this rising drink, namely Thai Tea from Thailand where the perpetrators are challenged to be able to create clear differentiation and positioning so that consumers can distinguish each product from its competitors and do not hesitate to make a decision to buy the product. In this study, the researcher used an "explanatory survey" research method, namely obtaining data by distributing questionnaires and interviews with several students who were met at the Stiem Bongaya campus, and the type of data used in this study was qualitative data Liqueur.