Detail Cantuman

ABSTRACT


Riansyah Lubis (2017). The Influence of Product Innovation on Interest Buy Motor Yamaha Force F1 At PT. Suracojaya Abadimotor Central Yamaha Pettarani Makassar (guided by Mappamiring P and Yana Fajriah). This study aims to test and analyze the effect of Product Innovation on Interest Buy yamaha Force F1 at PT. Suracojaya Abadimotor central Pettarani Makassar. Data collection using primary data obtained from questionnaires using slovin formula and sampling technique is simple random sampling. The population is all consumers who buy Yamaha Force F1 motor at PT. Suracojaya Abadimotor Central Yamaha Pettarani year 2016 a number of 78 consumers, while samples taken amounted to 78 respondents. The results of the questionnaire have been tested for validity and reliability, also tested the classical assumption of assumption of normality and assumption of heteroscedasticity. Methods of data analysis using simple regression techniques.
The results showed that the hypothesis is accepted because it shows the results of positive and significant hypothesis test. This shows that the effect of product innovation has a positive and significant effect on the interest in purchasing Yamaha Force F1 PT. Suracojaya Abadimotor central yamaha Pettarani.

Keywords: Product Innovation, Buy Interest