Detail Cantuman

ABSTRACT

MUTIASARI MUIS (2017). The Influence of Brand Image, Brand Trust And
Product Quality Against Purchasing Decision Of Honda Jazz Cars At Pt. Sanggar
Laut Makassar (guided by Sitti Masyita and Andi Dahrul).
This study aims to determine whether brand image, brand trust and
product quality influence on purchasing decisions on Pt.Sanggar Laut Makassar.
Data collection used primary data obtained from questionnaires using Non
Probability Sampling technique and with Accidental Sampling method. Its
population is the user of Honda Jazz car product in certain period registered as
consumer of PT. Sanggar Laut Makassar which amounted to 356 people who
have made purchases in 2016, while the samples taken amounted to 80
respondents. The results of the questionnaire have been tested for validity and
reliability, also tested the classical assumption of assumption of normality and
assumption of heterokedastisitas. Methods of data analysis using multiple linear
regression techniques.
Based on the results of partial research or t test shows that the proposed
hypothesis accepted because brand image, brand trust and product quality have
a positive and significant impact on purchasing decisions.

Keywords: Brand Image, Brand Trust, Product Quality, Purchase Decision.