Detail Cantuman

ABSTRACT
Effect of Service Quality and Price on Purchasing Decisions Ramayana Mtc Karebosi Makassar Shop Andi Muh Ayyub Annur. Effect of Service Quality and Price on Purchasing Decisions at Ramayana Stores, MTC Karebosi Makassar. (Guided by: Dr. Muh. Jusuf Radja, M.Sc and Dr. Bungatang, SE., M.Sc) This study examines and analyzes the effect of service quality and price on purchasing decisions at the MTC Karebosi Ramayana store. The research questions raised in this study are: (1) whether service quality has an effect on purchasing decisions, (2) whether the price has an effect on purchasing decisions. This research was conducted at the Ramayana MTC Karebosi Shop. Sample technique using questionnaire research instruments. The data analysis technique in this study is multiple regression analysis. The study found that the hypothesis in this study has been proven significantly. (1) service quality partially has a positive and significant effect on purchasing decisions. (2) prices partially have a positive and significant effect on purchasing decisions. Keywords: service quality, price, purchasing decision