Detail Cantuman

Sulaeman (2018). Analysis Effect of Product Design, Quality and Price on Purchase Decisions in Amanda Makassar brownies, (Guided by Dr. Eli Hasmin, and Muhammad Tafsir,). This study aims to find out the analysis effect of product design, quality and price
on purchase decisions in Amanda Makassar brownies.
The data used in this study is primary data obtained from the questionnaire, the
number of samples as many as 30 respondents selected using the tehnik
accidental sampling is used to analyze the level of overall customer decisions.

Analyzer uses descriptive analysis and multiple linear regression analysis, instrument test, validity test, realibility test, normality test, multicolonierity test and heteroskedastity test, and hypothesis (F test) and (t test). The result of equation from multiple test is Υ = -0,655 + 0,279X1 - 0,006X2 + 1,088X3. Result of hoptesis test (t test) for variable of design (X1) and variable product price (X3) the value 0,004 and 0.000 less than 0,05. Result of research indicate that partially variable of design (X1) and variable product price (X3) have positive and significant influence on purchase decisions in Amanda Makassar brownies. While for the quality variable (X2), the value 0.794 is greater than 0.05. The results showed that the quality variable (X2) partially does not significantly influence on purchase decision in Amanda Makassar brownies. The results (test F) of the design, quality and price variables of the product obtained Fhit value of 0.450 smaller than Ftab 2.975 shows that simultaneously the design, quality and price of the product does not significantly influence on purchase decision in Amanda Makassar brownies.

Keywords: Design, Quality, Product Price, and Purchase Decisions.