Detail Cantuman

Abstract

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This study aims to examine and to The Effect of Quality Product and
After Sales Service on Purchase Decision of Yamaha Motorcycle, either
simultaneously or partially at PT. Suraco Jaya Abadi Motor. The samples
used in this research were 75 people with the method using Slovin formula
with the number of respondents of 305 people. This research uses Multiple
Regression Analysis. Based on the results of data analysis and hypothesis
testing, this research shows that the F test results show that Product Quality
and After Sales Service simultaneously influence the purchase decision. The
result of t test also shows that the variable of product quality partially has
positive and significant influence toward the purchase decision. Coefficient of
determination of 0.327 which means that the role given by the variables
combination of product quality and after sales service toward the purchase
decision of 32.70% while the remaining 67.30% was influenced by the other
factors which were not examined by the researcher.