Detail Cantuman

ABSTRACT
The dynamic capability and marketing strategy are challenges to the banking sector in Indonesia.
This study uses a survey method solving 39 banks in Makassar. Data collection was conducted of
questionnaires. The results show that, the dynamic capability has a positive yet insignificant impact
on the organizational performance, the marketing strategy has a positive and significant effect on
organizational performance and, dynamic capability and marketing strategy have a positive and
significant effect on the organization's performance in the banking sector in Makassar.
Keywords : dynamic capability, marketing strategy, organizational performance, banking