Detail Cantuman

Abstract: The purpose of this study is, to analyze conceptually and generic strategy theory which
includes differentiation strategies, low cost strategies and focus strategies in the banking industry in
Indonesia. The influence of structure in generic strategy analysis on the banking industry in Indonesia
is very varied. This analysis requires a comprehensive approach and requires an integrated approach.
Generic strategy analysis provides an overview problems faced in measuring and evaluating the
internal conditions faced by the company, especially service sector companies namely the banking
industry with regard to products, costs and focus on running a business. This research can also
determine the extent of the bank's actions to win the competition, and provide appropriate conditions
to achieve the company's goals.
Keywords: Differentiation Strategy, Low Cost Strategy, Focus Strategy, Banking