Detail Cantuman

Hasmawati (2021) The influence of Country of origin and Product Quality on thai tea (Study of stiem bongaya),(supervised leacture by Dr. Zulkarnain Basir, S.E., M.Si. and Hasyim Mochtar, S.E., M.M.)
This review means to inspect and investigate the impact of nation of beginning and item quality on buying choices of Thai tea drinks (investigation of stiem Bongaya understudies), gathering information utilizing essential information got from understudy respondents who purchase Thai tea drinks. The example of this review was taken from the Slovin equation upwards of 90 respondents. The aftereffects of the survey information have been tried for traditional suppositions as ordinariness presumptions, multicollinearity and heteroscedasticity suspicions. The strategy for information examination utilized various straight relapse methods.
The outcomes showed that the principal theory was acknowledged in light of the fact that the impact of the nation of beginning had a positive and huge impact on buying choices for Thai tea drinks on stiem bongaya understudies and the subsequent speculation was acknowledged on the grounds that item quality had a positive and huge impact on buying choices for Thai tea drinks in stiem bongaya understudies and the third speculation additionally acknowledged in light of the fact that the impact of nation of beginning and item quality positively affects buying choices for Thai tea drinks for stiem bongaya understudies.
Keywords : Country of origin, Produk Quality, Buying Decision.