Detail Cantuman

ABSTRACT MUNAWARAH. The Influence of Tariffs and Promotions on Brand Image (A Study of Consumers of Online Transportation Users in Makassar City) (supervised by Dr. Muh Jusuf Radja, M.Sc. And Dr. Ansir Launtu, ST., SE., MM). This study aims to determine whether tariffs and promotions have an effect on brand image (a study on consumers of online transportation users in the city of Makassar. Data collection using Primary data in the form of data obtained from questionnaires using purposive sampling technique. The population is the people who are Grab consumers of online transportation users in Tallo District, Makassar City, while the samples taken are 45 respondents. The results of the questionnaire have been tested for validity and reliability, and have also been tested for classical assumptions in the form of assumptions of normality and multicollinearity. Data analysis method uses multiple regression techniques. The results showed that all hypotheses had a positive and significant effect based on t test. This means that the Tariff and Promotion partially all have a positive and significant effect on Brand Image (Study on Consumers of Online Transportation Users in Makassar City). Keywords: Tariff, Promotion, Brand Image.